Say Goodbye to Generation Bashing

Say Goodbye to Generation Bashing

The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.

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Meet The Shoppers

Meet The Shoppers

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.

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Should My Segmentation be Globabl or Localized?

Should My Segmentation be Globabl or Localized?

A well done segmentation is often the most powerful tool in a research arsenal. It helps humanize a customer base, optimize marketing efforts, create a common lexicon across organizations, and prioritize targeting and growth opportunities. As US based commerce and technology expands across new borders, it is paramount that the decision to develop a locally or globally driven segmentation approach is carefully explored.

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3 Ways to Bring Your Segmentation to Life

3 Ways to Bring Your Segmentation to Life

As a client-side researcher conducting segmentation research, it is important to collaborate, communicate and tell stories about the segments across key areas of your organization in order to ensure that the findings are used effectively once the research is complete. To set yourself up to win, be sure to do these three things:

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8 Creative Ways to Use Segmentations

8 Creative Ways to Use Segmentations

Segmentations are one of the most flexible and effective methods available to market researchers. There are many outstanding applications for a well executed segmentation to help drive your business forward. When most people think of segmentation, they think about the traditional combination of an A&U with a segmentation to understand your category. This is a fantastic piece of foundational research that every brand should have, but there are many other uses for segmentations that can help drive your business forward.

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