Uncovering Invisible Influence In Consumer Behavior

Uncovering Invisible Influence In Consumer Behavior

Ask yourself this question the next time you are deciding what clothes to buy, where to eat, or which television show to watch: How much do other people's behaviors influence your choices? In the book Invisible Influence, author Jonah Berger argues that the decisions we make are influenced a great deal by other people. Not only that, but we are often unaware of this influence, hence its "invisible" nature.

Read more
Lost In Translation

Lost In Translation

Murphy Research has a long history conducting research around the globe - across a range of both qualitative and quantitative methodologies. We know what it takes to convert global business questions into actionable insights. For global research to succeed, particularly when delivering insights across cultures, it is important to maintain consistency while also accommodating unique market dynamics.

Read more
Interpreting The Consumer Story: Text Analytics in Market Research

Interpreting The Consumer Story: Text Analytics in Market Research

Text data exist all over the internet. Emails, forum questions, social media posts, customer service requests, answers to open-ended survey questions, and even this blog post are all sources of raw text data. Text data are drawn from anything written by a human being, and these raw text data can be analyzed to reveal insightful trends.

Read more
Best Market Research Podcasts (Vol. 4): All About the Data!

Best Market Research Podcasts (Vol. 4): All About the Data!

As we have discussed previously, podcasts are not only a great form of entertainment but can also inspire your storytelling. Storytelling can come more naturally if you have a riveting, emotional story to tell, but as market researchers, a significant part of what we do involves crafting stories around data and numbers. I've come across a podcast that does this quite artfully.

Read more