5 Dynamic Question Types To Keep Respondents Engaged

5 Dynamic Question Types To Keep Respondents Engaged

When running quantitative research, market researchers and programmers must be realistic about their respondents' attention span. Survey fatigue and respondent attrition underscore the need for engaging and aesthetically pleasing survey questions, designed to make taking the survey more pleasant for respondents. Implementing dynamic tools into online surveys, where respondents see a more compelling graphical interface to interact with and are giving inputs not just limited to pointing and clicking, fosters greater interaction and attention between the survey and respondents. Dynamic questions may also serve as robust alternatives to typical single-select, grid, and ratings questions, which can be tedious and unstimulating. Here are five dynamic questions types to keep respondents engaged:

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Sample Size: Is Bigger Always Better?

Sample Size: Is Bigger Always Better?

A representative sample is just that...a sample that truly "represents" your target market or audience for your business. Exactly what a representative sample is or what it looks like is completely dependent on a company's research objectives and the specific information that company hopes to learn from the research results.

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