3 Ways to Get Creative with Qualitative Research

3 Ways to Get Creative with Qualitative Research

There are few methods better than qualitative research at getting to know your customers, their needs and behaviors, and their lives and the world around them. Much like quantitative research, there are endless ways to customize qualitative research to answer any business question.

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Supercharging Your Business With Choice Modeling

Supercharging Your Business With Choice Modeling

Choice modeling is the most advanced and powerful predictive modeling approach to critical issues in market research insights. Our resident choice modeling expert, Chris Diener, has recently published an updated edition of his book on the topic: Using Choice Modeling to Supercharge Your Business to fit the needs of the non-technical professional who is seeking to drive the creation of value from the application of choice modeling - And he's giving away a free chapter!

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