5 Tips for Writing an Impactful Discussion Guide

5 Tips for Writing an Impactful Discussion Guide

Discussion guides are a key part of ensuring your qualitative projects meet the needs of your clients, whether it's a focus group, and ethnography, or an online bulletin board. Putting the time and effort into crafting an intelligent discussion guide can sometimes be a daunting task. Two hours may seem like a long time to fill, but following these steps will help you create a discussion guide that will lead to powerful insights for your clients

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5 Ways to Stop Qualitative Disasters Before They Strike

5 Ways to Stop Qualitative Disasters Before They Strike

There may be no worse feeling than after weeks of thoughtfully planning a qualitative study to have something go terribly wrong once you get there. There are so many unexpected factors that can derail qualitative research - respondents don't show up, flight cancellations, last minute moderator cancellation, etc. Here are some tips that you can integrate into your planning to ensure disaster won't strike your next qualitative project.

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6 Tips to Adapt Your Research to International Cultures

6 Tips to Adapt Your Research to International Cultures

Qualitative research methodologies have to be tailored to the target and subject matter at hand. When conducting research in countries and cultures with which you are not familiar, it can be difficult to anticipate exactly how to customize the research for that particular audience. We did a little research on the subject before conducting a series of focus groups in India and now we'll share some of the most important tips with you.

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Beware of These 3 Common Biases

Beware of These 3 Common Biases

As researchers, we know biases are nearly impossible to avoid. But recognizing them and responding accordingly can make all the difference in getting the most accurate and actionable quantitative results. Here are 3 common biases we encounter regularly that you should consider before your next market research survey.

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