This was my first Media Insights & Engagement Conference which was a change of learning for me as I have been focused on attending conferences focused more on the shopper or consumer. However, even though this was media focused, there were incredible speakers that all tied back to how measurement has evolved over the past few years and how we can leverage this to understand audiences better.
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Last week was the annual Corporate Researchers Conference, held this year in San Francisco, where we were able to enjoy the late summer heat wave surge during breaks in the conference. This was my 1st ever Corporate Researchers Conference and walked away with many of the insights around goals that were published on the MRA CRC website. These goals were submitted by attendees so that the organizers could ensure that corporate researchers would have added value for attending this two day conference.
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Last week I attended the OmniShopper conference held at the Radisson Blu in Chicago, Il. This annual event promised to inspire, engage and transform brands into the future of retailing. After attending two of the three days, a multitude of sessions, keynote speakers and networking opportunities, here are my key takeways.
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Maggie and I had the pleasure of attending the IIeX conference in Atlanta last month. As usual IIeX was packed with innovative researchers looking to socialize and stay abreast of the latest industry trends. Maggie and I had a cup of (iced) coffee on the way out the door and made a list of our key takeaways for the week.
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Ever had to create a concept for a study and just had no idea where to start? We’ve compiled a list of 4 steps to help you create the strongest and most impactful concepts for your study.
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Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.It's time for marketers to get back to the basics and know your shoppers.
As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?
The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.
It's an exciting time here at Murphy Research, as we've just secured our place among the 2018 Best Places to Work by the Los Angeles Business Journal. We are honored! Murphy Research prides itself on its client-driven approach focused on our three pillars: Creative Design, Rigorous Execution, & Enduring Insights. However, our team's mindset is much more than this. We make strategic decisions every day by assessing what will be the best outcome for a given project and what's best for our clients, because at the end of the day, that's what we know is best for the business. But I also genuinely tell candidates this every day: as much as we care about our clients, our leadership cares just as deeply about its employees.
What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.
Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.