The Purchase Is Political

The Purchase Is Political

In 2017, the personal became political in a big way, with many people taking to the streets to protest for the first time. Politics have become a part of mainstream culture, from the #MeToo movement to the entrance of more and more celebrities into politics -- and into the White House. In this increasingly political climate, writers at Ad Week, Forbes, and many more, have argued that brands can no longer afford to remain apolitical.

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Lost In Translation

Lost In Translation

Murphy Research has a long history conducting research around the globe - across a range of both qualitative and quantitative methodologies. We know what it takes to convert global business questions into actionable insights. For global research to succeed, particularly when delivering insights across cultures, it is important to maintain consistency while also accommodating unique market dynamics.

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5 Steps to Actionable Shopper Research

5 Steps to Actionable Shopper Research

One of the most challenging aspects of designing research is making sure that the design you land on will lead to actionable insights. This is particularly true for later stage research like shopper insights - a place that I’ve spent a lot of time over the last few years.

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