The stage is set for a sweat versus sweets showdown the second weekend in February. With one extra week of playing time for the NFL due to the playoff expansion, we’re about to see how a seven layer dip fits into a metaphorical heart shaped box. Who stands to lose more in a scheduling conflict, Super Bowl LVI or Valentine’s Day?
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Covid accelerated many evolving consumer behaviors, and companies that had the insights to harness those trends emerged superior.
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The Covid pandemic has had a dramatic effect on American’s 2021 resolutions. Read on for more about New Year’s resolutions in the time of Covid.
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Marketers frequently leverage research to inform and track brand and product strategy, because it provides timely, relevant insights into the market, the competition and your target audiences. But fewer marketers are also taking advantage of research as the basis for timely and highly-relevant thought leadership content or advocacy that supports ongoing campaign efforts for the full sales lifecycle – and this is a huge opportunity. We’ve collectively seen the benefit of both these strategies, that, when used together can elevate the quality and effectiveness of all of your marketing and PR activities.
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The Q2 2020 report from our State of Our Health Syndicated Series is now available for purchase! For more information or to purchase the report fill out the form here. Integrating our robust, continuously tracking quantitative dataset with rich qualitative research from nutrition- and fitness-engaged consumers, this report focuses on fitness rhythms and patterns across the week and through the year. From daily fitness planning to seasonal changes in energy and activities, this report provides an in-depth look at how consumers approach and adapt their routines over time, including during the COVID pandemic.
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Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.It's time for marketers to get back to the basics and know your shoppers.
As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?
The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.
It's an exciting time here at Murphy Research, as we've just secured our place among the 2018 Best Places to Work by the Los Angeles Business Journal. We are honored! Murphy Research prides itself on its client-driven approach focused on our three pillars: Creative Design, Rigorous Execution, & Enduring Insights. However, our team's mindset is much more than this. We make strategic decisions every day by assessing what will be the best outcome for a given project and what's best for our clients, because at the end of the day, that's what we know is best for the business. But I also genuinely tell candidates this every day: as much as we care about our clients, our leadership cares just as deeply about its employees.
What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.
Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.