The New Year is always a busy time for health-focused brands looking to capitalize on consumers’ New Year’s resolutions. But the pandemic interfered once again, with the Omicron variant sending case numbers through the roof.
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Many Americans see New Years as a time to reflect on the past year and set resolutions for the coming one, but over the last two years there’s been a dramatic decline in those making New Year’s resolutions. In this podcast, we will explore data from our State of the Health wellness tracker on Americans’ attitudes towards New Year’s resolutions. Stay tuned for insights!
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Fewer than 1 in 3 Americans report making New Year’s resolutions in 2022. While this is comparable to 2021 levels, both years mark a substantial decline from pre-pandemic behavior, when more than half of Americans made resolutions. But there is some good news hidden under this trend.
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2021 was a wild ride in just about every way, including Americans’ health and wellness. In many ways, 2021 looks much like 2020, with its unusually high levels of variation in health engagement. In other ways, 2021 is its own beast entirely, growing out of 2020 and showing that many of the trends that Americans developed early in the pandemic are here to stay, with lasting impacts. In our State of Our Health 2022 Annual Trends Report we explore 10 major trends from 2021 and what they mean for 2022.
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Today’s midlife consumers are different from 10 years ago. Half Millennials and half Gen X, midlife adults today bring the distinctive approaches to eating and exercise that Gen X pioneered and Millennials made mainstream. At the same time, midlife is a pivotal time in health and wellness regardless of generation. Needs and motivations around food and fitness are in transition as midlife adults balance youthful attitudes and activities with the physical realities of age.
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Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.It's time for marketers to get back to the basics and know your shoppers.
As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?
The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.
It's an exciting time here at Murphy Research, as we've just secured our place among the 2018 Best Places to Work by the Los Angeles Business Journal. We are honored! Murphy Research prides itself on its client-driven approach focused on our three pillars: Creative Design, Rigorous Execution, & Enduring Insights. However, our team's mindset is much more than this. We make strategic decisions every day by assessing what will be the best outcome for a given project and what's best for our clients, because at the end of the day, that's what we know is best for the business. But I also genuinely tell candidates this every day: as much as we care about our clients, our leadership cares just as deeply about its employees.
What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.
Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.