Research Measurement in a State of Crisis?

Research Measurement in a State of Crisis?

This was my first Media Insights & Engagement Conference which was a change of learning for me as I have been focused on attending conferences focused more on the shopper or consumer. However, even though this was media focused, there were incredible speakers that all tied back to how measurement has evolved over the past few years and how we can leverage this to understand audiences better.

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Research: A Love Story

Research: A Love Story

It’s Valentine’s Day, and I can’t help but reminisce about the first time I fell in love. It was in 1982, and I was 10 years old. She was sophisticated, full of surprises, and very popular. And she was no cheap date. So for a year I mowed lawns and sold lemonade until I had enough money to get her. Eventually I did, and I called her Abigail. Our romance lasted for years. This was no girl. It was a home video-game console called the Atari 2600.

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What Can Market Researchers Learn from Hamilton?

What Can Market Researchers Learn from Hamilton?

Last summer I found myself sitting in New York City’s Richard Rodgers Theatre, restless with high expectations. Finally, the lights dimmed, the crowd hushed - and the show began. Three hours later, when the curtain closed, I skipped out of the theater overjoyed. And so did everyone around me. We had just seen the greatest musical of the decade, maybe ever. We had seen Hamilton.

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