Post-Pandemic Fitness Experimentation
This past third quarter marks the most normal consumers have felt since pre-pandemic regarding work, social life, eating, and exercising. But what’s normal now is not the same as 2019. Many, if not most, Americans experienced major life changes over the past 2 ½ years. They can’t just slip right back into the fitness routines of the past. Accordingly, fitness engagement has fluctuated dramatically even in the past year or so, as consumers try out new options and routines to find what suits the lives they lead now.
Read more
