Murphy Research

3 CES Trends For Brand Marketers

Even when I'm not in Vegas, each year, I try to view the show through the lens of brand marketers who are juggling growth objectives with innovation and disruption initiatives and tying them to longterm consumer behavior trends. So what's up with consumer tech in 2018?

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Murphy Research

Is Your Brand Tracker Making The Grade?

It's back-to-school season! Have you done your homework to determine if your brand tracker is making the grade? The benchmark wave of a brand tracker inspires a lot of enthusiasm and engagement among research, marketing, and product teams. But after a few waves, it's easy to put a tracker on auto-pilot.

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Murphy Research

Why I'm Done With Storytelling...

I had my Jerry Maguire moment yesterday during an interview. It certainly wasn't the fault of the interviewee, but something snapped in me as he mentioned the skill of "storytelling." My reaction to this was probably so visceral because I have used that exact terminology a million times in capability meetings and presentations. And, I have gone even further using words like data curation, the art of storytelling, crafting, story arc, and countless others.

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Murphy Research

5 Steps to Actionable Shopper Research

One of the most challenging aspects of designing research is making sure that the design you land on will lead to actionable insights. This is particularly true for later stage research like shopper insights - a place that I've spent a lot of time over the last few years.

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Murphy Research

5 Student Tips on How to Impress Us at a Career Fair

Recently we discussed tips for connecting with great employers at a career fair . This week, we thought we would share a few secrets to help future candidates stand out from the crowd. Looking to meet Murphy Research at a Career Fair? Here are a few tips to impress us.

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