Murphy Named One Of The Best Places To Work In LA... Again!

Murphy Named One Of The Best Places To Work In LA... Again!

It's an exciting time here at Murphy Research, as we've just secured our place among the 2018 Best Places to Work by the Los Angeles Business Journal. We are honored! Murphy Research prides itself on its client-driven approach focused on our three pillars: Creative Design, Rigorous Execution, & Enduring Insights. However, our team's mindset is much more than this. We make strategic decisions every day by assessing what will be the best outcome for a given project and what's best for our clients, because at the end of the day, that's what we know is best for the business. But I also genuinely tell candidates this every day: as much as we care about our clients, our leadership cares just as deeply about its employees.

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Market Research in the Age of the Lean Startup

Market Research in the Age of the Lean Startup

The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!

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Uncovering Invisible Influence In Consumer Behavior

Uncovering Invisible Influence In Consumer Behavior

Ask yourself this question the next time you are deciding what clothes to buy, where to eat, or which television show to watch: How much do other people's behaviors influence your choices? In the book Invisible Influence, author Jonah Berger argues that the decisions we make are influenced a great deal by other people. Not only that, but we are often unaware of this influence, hence its "invisible" nature.

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A Peek Into The Future Of Retail

A Peek Into The Future Of Retail

From forecasting the outright death of retail as we know it to anticipating the "Singularity" (where physical and digital retail worlds merge completely), the future of retail has been heavily debated among experts for several years now. What most speakers and attendees at the Shopper Insights conference ultimately agreed upon is that, despite rapid change, the fundamentals of retail remain the same as ever: consumers continue to look for a balance between value and convenience, while embracing unique and positive experiences - prompting them to explore new channels as they emerge.

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Top Retail Trends of 2018

Top Retail Trends of 2018

What retail and consumer shopping trends are having an impact in 2018? And more importantly, which ones are poised to have a lasting effect in the years to come? Amid the recent upheaval of the retail landscape, many are predicting a continuation of the "retail apocalypse" with more store closings and depressed retail sales. However, Murphy Research expects to see a retail comeback driven by changing shopper behavior, evolving brand positioning, and powerful new technologies. Murphy Research has assessed the landscape and tapped into our in-house shopper and retail experts to pinpoint the trends to watch in 2018 and beyond. Understanding and acting on these consumer, brand, and retailer trends will enable marketers to not just survive in the coming years, but to truly thrive.

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