by Stephanie Friedman | Feb 26, 2023 | Uncategorized
For many, March 11, 2020, signifies the day the US closed down for COVID-19. Where was I on March 11, 2020? At a focus group facility somewhere in the US, with probably more clients than the backroom was designed to fit. The next day, as I traveled back to LA through...
by Stephanie Friedman | Oct 27, 2020 | Strategy
Marketers frequently leverage research to inform and track brand and product strategy, because it provides timely, relevant insights into the market, the competition and your target audiences. But fewer marketers are also taking advantage of research as the basis for...
by Stephanie Friedman | Jan 29, 2018 | Research Methods
Murphy Research has a long history conducting research around the globe – across a range of both qualitative and quantitative methodologies. We know what it takes to convert global business questions into actionable insights.For global research to succeed,...
by Stephanie Friedman | Jun 1, 2016 | Research Methods
Mobile-friendly surveys originally emerged to ensure researchers captured the maximum number of respondents, using the platform that was most accessible to them (usually in addition to traditional online surveys). In recent years, mobile platform research has emerged...
