Category Clarity: Why it Matters for Your Brand

Category Clarity: Why it Matters for Your Brand

In This Episode: Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business. Key Takeaways: How to know your category Companies that know their category well and the advantages they have The...
Market Segmentation and How To Use Them

Market Segmentation and How To Use Them

In This Episode: Maggie and Chuck talk about the very nuanced approach to segmentation. How to choose the right size and fit it properly with the project and client you are working with. Key Takeaways: What is the right number of segmentation for your project?...
Inflation and Fitness Spending

Inflation and Fitness Spending

In This Episode: After wrapping up our Q3 data from our health and fitness tracker we discuss how we’re seeing inflation impact spending and whether or not our health and fitness is becoming more or less important. Key Takeaways: How has inflation impacted spending...