by Maggie Bright | Sep 24, 2026 | Highlight, Innovation
Seeing our research and collaborative efforts featured by world-class brands never gets old and this one is particularly exciting for our team. Gatorade recently launched Body of Science, a multi-year initiative aimed at closing the critical gap in sports science and... 
by Maggie Bright | Sep 22, 2026 | Podcast, Storytelling, Tips
In This Episode Why do so many research decks end up as 80-slide encyclopedias that nobody actually reads? Chuck and Maggie tackle the classic tension between wanting to show off all the hard work that went into a study and giving busy stakeholders a story... 
by Maggie Bright | Sep 3, 2026 | Brand Equity Tracker, Podcast, Research Methods, Tips
In This Episode A long-running tracker has an obvious advantage: history. But what happens when the methodology changes and the numbers move with it? Chuck and Maggie use the University of Michigan’s Survey of Consumers as a jumping-off point. After the study... 
by Maggie Bright | Aug 20, 2026 | Podcast, Qualitative Research, Tips, Trends
In This Episode Chuck Murphy and Maggie Bright take a close look at the mechanics of qualitative research today and why the demand for in-person work continues to surge. Rather than treating qualitative research as a nice-to-have extra, Chuck and Maggie zero in on the... 
by Maggie Bright | Sep 23, 2024 | Innovation, Podcast, Tips
In This Episode In this episode of Key Takeaways, hosts Maggie Bright and Chuck Murphy sit down with innovation expert Stephen Holmberg to dive into the secrets behind successful innovation sessions. They explore how to foster a creative environment, from assembling...