How Sports Teams Are Using Data to Change the Game

How Sports Teams Are Using Data to Change the Game

In a recent post from our continuing series coverage from the Media Insights & Engagement Conference, we talked about leveraging fan passion in college sports. Today we continue to talk about sports teams and how they're using data to build championship...
Research Measurement in a State of Crisis?

Research Measurement in a State of Crisis?

This was my first Media Insights & Engagement Conference which was a change of learning for me as I have been focused on attending conferences focused more on the shopper or consumer. However, even though this was media focused, there were incredible speakers that...