Say Goodbye to Generation Bashing

Say Goodbye to Generation Bashing

Note: This is an excerpt from a Quirks.com article written by Murphy Research's Bonnie Chiurazzi.The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back...
Is Your Brand Tracker Making The Grade?

Is Your Brand Tracker Making The Grade?

It's back-to-school season! Have you done your homework to determine if your brand tracker is making the grade?The benchmark wave of a brand tracker inspires a lot of enthusiasm and engagement among research, marketing, and product teams. But after a few waves,...