
Eating for Health and Happiness in the Age of Personalized Nutrition
November 11, 2020The Q3 2020 report from our State of Our Health Syndicated Series is now available for purchase! Eating for Health and Happiness provides an in-depth look at food philosophies in the age of personalized eating. Even though consumers have moved away from the one-size-fits-all diet fads of the 1980’s and 1990’s, they continue to experiment with different eating approaches in high numbers. And so the quest for a rules-based system to guide us toward healthier eating continues unabated. But today’s approaches to eating are less fad and more philosophy, and are geared toward the personal, the experimental, and often have a larger purpose than simple weight loss.

Two ways to Use Market Research for Brand Strategy
October 27, 2020Marketers frequently leverage research to inform and track brand and product strategy, because it provides timely, relevant insights into the market, the competition and your target audiences. But fewer marketers are also taking advantage of research as the basis for timely and highly-relevant thought leadership content or advocacy that supports ongoing campaign efforts for the full sales lifecycle – and this is a huge opportunity.