Wishing you a Happy Halloween from the Murphy Research crew!
Check out more of our costumes below and some more of our company news & events here.
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The Q2 2020 report from our State of Our Health Syndicated Series is now available for purchase! For more information or to purchase the report fill out the form here. Integrating our robust, continuously tracking quantitative dataset with rich qualitative research from nutrition- and fitness-engaged consumers, this report focuses on fitness rhythms and patterns across the week and through the year. From daily fitness planning to seasonal changes in energy and activities, this report provides an in-depth look at how consumers approach and adapt their routines over time, including during the COVID pandemic.
May is Mental Health Awareness Month and there couldn’t be a more relevant topic to discuss during our current climate. Based on a 2018 study by The National Alliance on Mental Health (NAMI), almost 1 in 5 U.S. adults and 1 and 6 U.S. youth aged 6-17 experienced some type of mental illness in 2017, most commonly anxiety. Mental Health Awareness Month has been observed in the US since 1949, at which point the oldest Boomers (born between 1946-1964) were turning 3. Whether driven by life stage differences or changing cultural attitudes, younger and older consumers differ on the role mental health plays in their health and wellness, with younger generations putting more emphasis on mental health, particularly stress and anxiety. Our State of Our Health Study (SOOH) among U.S. consumers aged 13+ indicates that when asked to trade off between mental and physical health, younger generations are more likely to agree that mental health is the more important element. It isn’t surprising that younger generations are thus more likely to prioritize improving their mental health over other goals.
The Coronavirus has had a profound impact on the daily lives of Americans as the outbreak has spread. Governments and businesses have rapidly scrambled to enact changes that will help slow the spread of the virus upending the lives of most Americans.
Millennials are currently the largest adult generation in the United States with millennial dads representing 5% of the current US population and growing. Dads are increasingly responsible for household purchasing decisions and spending. A deep dive into our syndicated health and fitness study (SOOH) reveals a unique cohort that is highly involved in fitness and nutrition and is engaged in the choices they make within these categories.
What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.
Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.