Future of Fitness Technology

Eating for Health and Happiness in the Age of Personalized Nutrition

November 11, 2020

The Q3 2020 report from our State of Our Health Syndicated Series is now available for purchase! Eating for Health and Happiness provides an in-depth look at food philosophies in the age of personalized eating. Even though consumers have moved away from the one-size-fits-all diet fads of the 1980’s and 1990’s, they continue to experiment with different eating approaches in high numbers. And so the quest for a rules-based system to guide us toward healthier eating continues unabated. But today’s approaches to eating are less fad and more philosophy, and are geared toward the personal, the experimental, and often have a larger purpose than simple weight loss.

October 27, 2020

Marketers frequently leverage research to inform and track brand and product strategy, because it provides timely, relevant insights into the market, the competition and your target audiences. But fewer marketers are also taking advantage of research as the basis for timely and highly-relevant thought leadership content or advocacy that supports ongoing campaign efforts for the full sales lifecycle – and this is a huge opportunity.

October 1, 2020

If you work in market research, you often hear and throw around the phrase “rep to census”. We field most of our studies “rep to census”, meaning we distribute our surveys in a way that matches up with the demographics of the country or region that we’re focusing on including age, gender, ethnicity, region, and income.

September 27, 2019

Millennials are currently the largest adult generation in the United States with millennial dads representing 5% of the current US population and growing. Dads are increasingly responsible for household purchasing decisions and spending. A deep dive into our syndicated health and fitness study (SOOH) reveals a unique cohort that is highly involved in fitness and nutrition and is engaged in the choices they make within these categories.

The Future of Augmented Reality at Murphy Research

July 31, 2017

What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.

B2B Marketing Strategies: Understanding the 5 Types of Tech Buyers

August 31, 2016

Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.

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New Year, New You? 2021 Resolutions Reflect Changing Priorities

Two ways to Use Market Research for Brand Strategy

Help Us Help You: Fill Out the Census!

Is The Dad Bod Real?

The Future of Augmented Reality at Murphy Research

B2B Marketing Strategies: Understanding the 5 Types of Tech Buyers

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Future of Fitness Technology

Search

Stay Informed

Read More

New Year, New You? 2021 Resolutions Reflect Changing Priorities

Two ways to Use Market Research for Brand Strategy

Help Us Help You: Fill Out the Census!

Is The Dad Bod Real?

The Future of Augmented Reality at Murphy Research

B2B Marketing Strategies: Understanding the 5 Types of Tech Buyers

Categories

Tag Cloud