Key Takeaways

How Brands are Creating Deeper Engagement with TV Viewers

You think you can watch it all? From our coverage of this year’s Media Insights & Engagement Conference, Melanie Schneider from AMC & Sundance TV and her co- presenter Stephanie Yates from WE TV discussed their viewpoints on how we have turned into a “primetime all of the time” audience and demonstrated that the phrase “TV is Dead”

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How Brands Can Optimize Consumer Engagement with Social Media

Next up in our series coverage from the Media Insights & Engagement Conference, we are focusing on learnings centered on consumer engagement, KPI’s and metrics utilized by brands, social media and media outlets. We were fortunate enough to have a panel of experts from both the social media universe and media. The topic at hand

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How Brands Stand Out, Drive Loyalty & Foster Innovation

Last week, I attended Innovation Enterprise’s Brand Strategy Innovation Summit, held within walking distance of Universal Studios. #BrandStrat16 key focus was on how brands can stand out from all the noise out there while establishing trust and leveraging their loyal consumers.  The conference also provided thought starters on how to be continuously innovating. First up to

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