Key Takeaways

Commuter LA: Finally An Alternative to Gridlock

For decades, the automobile has been at the center of the identity of Los Angeles. From high speed police pursuits broadcasted live on local news to the slow crawl of daily rush hour commutes, Angelenos have embraced their cars, albeit sometimes begrudgingly, as a necessary means to their professional and social lives. For those of

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Is your brand tracker making the grade?
By Bonnie Chiurazzi

Is your brand tracker making the grade?

It’s back-to-school season! Have you done your homework to determine if your brand tracker is making the grade? The benchmark wave of a brand tracker inspires a lot of enthusiasm and engagement among research, marketing, and product teams. But after a few waves, it’s easy to put a tracker on auto-pilot. While consistency is important

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Why I’m Done With Storytelling…
By Maggie Bright

Why I’m Done With Storytelling…

I had my Jerry Maguire moment yesterday during an interview. It certainly wasn’t the fault of the interviewee, but something snapped in me as he mentioned the skill of “storytelling.” My reaction to this was probably so visceral because I have used that exact terminology a million times in capability meetings and presentations. And, I

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5 Steps to Actionable Shopper Research
By Devora Rogers

5 Steps to Actionable Shopper Research

One of the most challenging aspects of designing research is making sure that the design you land on will lead to actionable insights. This is particularly true for later stage research like shopper insights — a place that I’ve spent a lot of time over the last few years. The key to successful shopper research

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5 Student Tips on How to Impress Us at a Career Fair

Recently we discussed tips for connecting with great employers at a career fair (I’ll link this to the other article). This week, we thought we would share a few secrets to help future candidates stand out from the crowd. Looking to meet Murphy Research at a Career Fair? Here are a few tips to impress

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