How Brands Stand Out, Drive Loyalty & Foster Innovation
By Lisa Brown

How Brands Stand Out, Drive Loyalty & Foster Innovation | Murphy Research

Last week, I attended Innovation Enterprise’s Brand Strategy Innovation Summit, held within walking distance of Universal Studios. #BrandStrat16 key focus was on how brands can stand out from all the noise out there while establishing trust and leveraging their loyal consumers.  The conference also provided thought starters on how to be continuously innovating.

First up to kick off this summit, I heard a few key nuggets churned out that nicely sum up the overarching theme of the two days:

  • “People are brands too!”
  • “Be Human”
  • “Social media needs an upgrade”
  • “Speak the language of the culture you are in”

Now let’s dig into the first session of the day…








More of our Conference coverage:

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.