“...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner. ”
-Robin Alex, Senior Manager, Global Insights, The Hershey Company
“...Chuck consistently comes up with creative solutions to help us accomplish our objectives. ”
-Allise Garrison, Marketing Research Manager, Assurant
“...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. … With their input, we can react quickly and decisively. ”
-Johanna Stein, Manager, Consumer Insights, Mattel
“...I have worked with other research agencies in the past that get the work done, but are not even close to the playing field on which the Murphy team operate ”
-Megan Melvin, Loyalty Marketing Manager, eBay
“...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch.”
-Rachel Pyrdol, Market Research, Facebook
We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Murphy Research is very proud to announce that we were recently named for the second year in a row, one of the Best Places to Work in LA by the Los Angeles Business Journal and Best Companies Group.
Recently, I posted an article discussing what geo-locational targeting is and how brands can leverage it as the shopper’s point of decide. Today, I want to expand on this and discuss what the geo-locational metrics mean for your brands. What is the role of Geo-Locational Metrics for Brands? More than 50% of US consumers stateView Article >
I was once asked by a manager to figure out how to bring the production and fielding of a large scale mail survey in-house. I have little recollection of the actual exercise other than the vague memory of stupefied suppliers who wondered why on earth I would need to personally mail so many pieces, butView Article >
A well done segmentation is often the most powerful tool in a research arsenal. It helps humanize a customer base, optimize marketing efforts, create a common lexicon across organizations, and prioritize targeting and growth opportunities. As US based commerce and technology expands across new borders, it is paramount that the decision to develop a locallyView Article >
Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore’s concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies inView Article >
Those of you who are over a certain age may remember the Choose your Own Adventure (CYOA) books. The books were really unique and creative and really fun to read. The idea behind them was that instead of reading a narrative as outlined by the author, you could progress through the book in a pathView Article >
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About Murphy Research
Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.
We approach each project with a simple formula and a single goal: to provide our client with the best possible research to guide strategic business decisions. Each project is creatively designed to efficiently deliver the end results, and we donâ€™t stop there. We learn your business, earn your trust, and provide you with research that is understandable, impactful, and actionable.
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