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We work with a broad array of clients on issues that pertain to every stage of the business cycle. We specialize in mission-critical strategic projects that span multiple methodologies and require cross-functional expertise.
Murphy Research is very proud to announce that we were recently named for the second year in a row, one of the Best Places to Work in LA by the Los Angeles Business Journal and Best Companies Group.
Probably due to our desire to understand consumers and people in general, many market researchers have roots in psychology. Techniques that were once only available to psychology labs are now being utilized to understand the consumer experience and give researchers results that can lead to powerful insights. Below are some techniques that Murphy Research hasView Article >
I’ve now attended two automotive summits since switching out of the consumer goods corporate researcher world…. Being from a small town in Nebraska, I learned to drive a manual out on an icy dirt road in the middle of winter. This early experience being around cars, tractors and trucks has continued into my adulthood andView Article >
Last week was the annual Corporate Researchers Conference, held this year in San Francisco, where we were able to enjoy the late summer heat wave surge during breaks in the conference. This was my 1st ever Corporate Researchers Conference and walked away with many of the insights around goals that were published on the MRAView Article >
Last week, I attended Innovation Enterprise’s Brand Strategy Innovation Summit, held within walking distance of Universal Studios. #BrandStrat16 key focus was on how brands can stand out from all the noise out there while establishing trust and leveraging their loyal consumers. The conference also provided thought starters on how to be continuously innovating. First up toView Article >
Recently, I posted an article discussing what geo-locational targeting is and how brands can leverage it as the shopper’s point of decide. Today, I want to expand on this and discuss what the geo-locational metrics mean for your brands. What is the role of Geo-Locational Metrics for Brands? More than 50% of US consumers stateView Article >
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About Murphy Research
Murphy Research is a custom market research firm based in Los Angeles, California. We were formed in 2008 with the simple premise that groundbreaking research lies at the intersection of science and creativity. The foundation of a successful project is the proper application of research methodologies and analytic tools, flawless execution, and outstanding communication. A truly groundbreaking study, however, evolves from the creative implementation of traditional and cutting edge methodologies complimented by rigorous scientific analysis and visionary interpretation. It is this consistent implementation of creatively inspired science that separates us from the competition.
We approach each project with a simple formula and a single goal: to provide our client with the best possible research to guide strategic business decisions. Each project is creatively designed to efficiently deliver the end results, and we donâ€™t stop there. We learn your business, earn your trust, and provide you with research that is understandable, impactful, and actionable.
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